Brightons iconic West Pier was restored to its former glory for one night only – ‘A Pier Appears’ took place on Wednesday, February10, 2010, and was the first of a series of events curated by Josef Valentino on behalf of Tiger Beer as part of their Chinese New Year Celebrations. French lighting studio Creatmosphere used computer-controlled lasers for the project, which stopped traffic and drew a huge crowd on the beach, despite the brief arctic blizzard!

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A transparent plastic sheet was placed into the magazine with DHL worker printed on both sides.   When you turn the paper the worker delivers the express mail to the customer…DOPE!!!

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Any and all who are familiar with the Calvin Klein brand know that it’s not a stranger of creating very controversial advertisements. It seems as if anything goes as long as it has the CK logo on it…from what could’ve been interpreted as child pornography, to a straight to the point ménage à trois, to now this!

Of course I applaud the art director on this campaign because one can’t deny that it’s a very strong image that provokes thought which in turn definitely grabbed my attention…but once it had it, I was stuck on why?

Believing strongly in the power of imagery and that a picture says a thousand words, my mind raced to understand the intended message in this billboard advertisement AND more importantly how does it translate to someone eventually making a Calvin Klein purchase?

Pease share your thoughts on this one!

Sidebar: By no way am I being compensated for this…I’m just simply intrigued by the artistic expression in the advertisement.

The creative minds of 60 Layers of  Cake (www.60layersofcake.com) came up with a creative solution that I feel will be the new style of advertising.  It’s simple, dynamic, highly creative with out being too abstract, stayed focused on message and was extremely cost effect to produce.

To launch Puma’s new lightweight Travel Golf Collection, they suspended Puma clothing, shoes and accessories from thousands of golf ball shaped balloons in Antwerp city centre and let gravity demonstrate a unique ‘Travel Light’ concept.  Passers-by were encouraged to reach up and grab the featherweight products…GENIUS!!!

Remember to think for yourself!!!