This is not by any means meant to be offensive…it’s just waaayy too funny not to share with my fellow thinkers…enjoy!!!

The creative minds of 60 Layers of  Cake (www.60layersofcake.com) came up with a creative solution that I feel will be the new style of advertising.  It’s simple, dynamic, highly creative with out being too abstract, stayed focused on message and was extremely cost effect to produce.

To launch Puma’s new lightweight Travel Golf Collection, they suspended Puma clothing, shoes and accessories from thousands of golf ball shaped balloons in Antwerp city centre and let gravity demonstrate a unique ‘Travel Light’ concept.  Passers-by were encouraged to reach up and grab the featherweight products…GENIUS!!!

Enjoy!!!

“The questions challenge the beliefs, morals and foundation of “your world”…Sakiya proves his innovative talent as a wordsmith and utilizes each word to its creative capacity.” Melody Hoffman, JET Magazine

“The contents of this book possess a concept which is as vital to the human mind as water and oxygen are to the human body.” Harry O’Brien, Collingwood Football Club

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