If you haven’t heard of the current green movement, then you must be from a galaxy far far away.

With countless politicians including it in their campaign platforms, numerous corporations making it an essential part of their marketing agendas, and various grass roots organizations constantly spouting about it, not being aware of it would be like not noticing the sun at high noon on a clear day while relaxing on the beach.

With all the information on the subject being abundantly available, I find it very interesting that when asking people what they know about it, most often they respond with general answers like…it’s about saving the earth from global warming, it’s about saving the whales, it means shopping at Whole Foods.

I’ve even had some people tell me that they don’t believe in going green at all because it’s just another marketing ploy attempting to guilt consumers into buying the new packaged version of an old product.

Though all those things might have some variables of truth to them, one cannot deny that thinking green will in the long term save you some long green money that is the thing that makes the world go around. (more…)