the future of advertising

January 30th, 2010

The creative minds of 60 Layers of  Cake (www.60layersofcake.com) came up with a creative solution that I feel will be the new style of advertising.  It’s simple, dynamic, highly creative with out being too abstract, stayed focused on message and was extremely cost effect to produce.

To launch Puma’s new lightweight Travel Golf Collection, they suspended Puma clothing, shoes and accessories from thousands of golf ball shaped balloons in Antwerp city centre and let gravity demonstrate a unique ‘Travel Light’ concept.  Passers-by were encouraged to reach up and grab the featherweight products…GENIUS!!!

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Entry Filed under: Art, Business


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  • 1. Rodger  |  January 30th, 2010 at 12:19 PM

    AB-SO-LU-TLY AMAZING IDEA. and so well executed. thanks for sharing.

  • 2. Ali  |  January 30th, 2010 at 3:04 PM

    I totally agree with RODGER. :)
    More creative solutions, less interruption.

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