a very clever way to use time!!!

July 19th, 2008


This is one of the best billboards that I’ve seen in a while.  It’s the simplicity of the concept that really appeals to me…especially in this time of breakthrough technologies.

And of course I wish I would’ve come up with it!!!

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Entry Filed under: Art, Think About It!


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  • 1. Tuesdai Noelle  |  July 19th, 2008 at 2:45 PM

    I’m intrigued by the thought behind it…clever as to how they’ve incoporated sandwiches from their value meals , to go along with this project :) But of course McDonald’s always comes up with some of the most brilliant ideas far as food goes…Target comes up with the other BRILLIANCE, far as marketing their projects (commericals etc :)

  • 2. Tuesdai Noelle  |  July 19th, 2008 at 2:47 PM

    This is simliar to a clock right?? I’m looking at the billboard again, wondering is my comment right…hmmmm. Seems like a concept to a clock far as telling when lunchtime, breakfast, dinner…hope I’m not too far off :)

  • 3. NT  |  July 19th, 2008 at 5:14 PM

    Okay, see, now that…that is what I call genius. It took me a minute to notice that it was actually displaying the time until I peeped the shadow being made on the billboard. This is the first time I can truly say “I’m lovin it” when referring to McDonalds. LOL. What a clever way to present a breakfast menu. This is the kind of science I like. That DNA maipulation stuff you posted about the other day…I can’t get with that.

    Anyway, from this picture, I can tell the photograph was taken looking North based on the angle of the shadow. The angle lets you know the position of the sun in the sky (if you pretend that the shadow extends as a line into the sky, following that line will lead you in the direction of the sun, right?). And if you know that the sun rises in the East, and sets in the West, then based on the angle of the shadow you could pretty much estimate what time of day it might be, which is what they’ve done here. Very cool.

    Nice post. :o )

  • 4. Summer  |  July 21st, 2008 at 9:01 AM

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  • 5. dj backside  |  July 22nd, 2008 at 1:04 AM

    yeah…that’s pretty fresh right there…

    DJ BackSide

    ps. my moms stole you and kanye’s book so i gotta order another! dammittttt!

  • 6. Shonna  |  July 23rd, 2008 at 6:03 PM

    This is pretty darn cleaver! Their work is usually very generic and boring to appeal to the mass. While this is simple, it is very smart.

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