the reality of advertising

April 11th, 2008

I had the recent honor of speaking on a panel at North Carolina Central University to discuss W.E.B DuBois’ “The Talented Tenth” theory.  One of the topics covered was the negative influence of the media and artists of today.

After further reflection, I think it’s my responsibility to offer a solution to this matter.  Especially since I’ve been in a position to create many images which are now in the market place for the last 12 years.

Please understand this…the media and art is not based on reality.  It has not, and will not, EVER be based on reality.  It’s based on very creative people coming up with very creative methods to sell either an idea or a product.  And no matter how creative, by default the creativity is limited by the person who comes up with it.

I think a solution is to never believe anything, no matter where you read it, saw it or heard it, unless it agrees with your own common sense.  This way you’ll have complete ownership of how the influence will affect you.  And I’m confident that most people won’t choose the negative ones…right?

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