inspiration for the doubtful entrepreneur

April 6th, 2008

I’ve often use the example, “if someone can sell a Pet Rock, you can sell anything,” when speaking to budding entrepreneurs. Well, someone has proven my point!

Think about those focus group sessions!  Who did they determine would want to give Pee & Poo as a gift?  And what does the person think of whom they’re giving Pee & Poo as a gift  Imagine them saying, “Uhmm…I saw this Pee & Poo and thought of you.”

What fascinates me the most about this product is trying to figure out the inspiration.  Did the thought come when changing a diaper or right before a flush?  Maybe it was while walking a dog or attempting to put a positive spin on cleaning bed pans at a hospital.  Either way, I commend them for taking their thought from concept to completion.

Now for all those who continue to doubt themselves, just always remember what someone did with Pee & Poo!!!

Entry Filed under: Business, Think About It!