the most fun and the most afraid

May 21st, 2008

An excerpt from “Becoming A Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison” by Jim Calloway.

It’s constant white water.  Sometimes change is at once the most fun you’ll ever have and the most afraid you’ll ever be.  Catergory of One companies love challenge, and they always know that it’s more fun going through the rapids than it is standing on the riverbank.  Standing to the side on the riverbank may seem like a safe place to be, but if you don’t develop the will and the skills to get through the white water, you’ll be stuck forever.

I know the sentence structure isn’t the best, but the point is dead on.

Entry Filed under: Book, Think About It!