a thought to ponder…

April 14th, 2010

If you haven’t heard of the current green movement, then you must be from a galaxy far far away.

With countless politicians including it in their campaign platforms, numerous corporations making it an essential part of their marketing agendas, and various grass roots organizations constantly spouting about it, not being aware of it would be like not noticing the sun at high noon on a clear day while relaxing on the beach.

With all the information on the subject being abundantly available, I find it very interesting that when asking people what they know about it, most often they respond with general answers like…it’s about saving the earth from global warming, it’s about saving the whales, it means shopping at Whole Foods.

I’ve even had some people tell me that they don’t believe in going green at all because it’s just another marketing ploy attempting to guilt consumers into buying the new packaged version of an old product.

Though all those things might have some variables of truth to them, one cannot deny that thinking green will in the long term save you some long green money that is the thing that makes the world go around.

I remember watching a documentary last year about the auto companies in Detroit going green. One of the CEOs said that going green meant nothing to him until it was pointed out that millions of dollars would be saved just by putting grass on the roof of their manufacturing plant.

Now most of us don’t have situations like that to contend with, but regardless, all walks of life can save money by just thinking green.

For example, let’s just say that you went ahead and bit the bullet to purchase a green approved water bottle for $10. You will be amazed on how considerably cheaper it will be for you to fill up the $10 green approved water bottled with tap water instead of buying bottled water at an average cost of $1.50.

Now let’s do the math, if you were to refill your green approved water bottle twice a day for a week, the total cost would be $10, while purchasing two bottled waters for a week would cost you $21. Over the course of a year, you will have either paid a flat $10 or $1.09 for the exact same thing water!!!

And although I give much props to the marketing minds behind bottled water, I do think the run is coming to an end. More and more information is coming out on how most tap water is just as good or even better than what’s being bottled.

With that said, thinking green, if nothing else, is a sound financial decision. The bottled water scenario is just the tip of the iceberg in a long list of cost saving solutions.

Entry Filed under: The Thinker's Thoughts, Thinking Green