Comments on: controversial marketing at its best… http://www.wethinkllc.com/blog/?p=2836 Sat, 21 Mar 2015 18:58:38 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Jermain http://www.wethinkllc.com/blog/?p=2836&cpage=1#comment-27077 Jermain Mon, 29 Mar 2010 18:51:17 +0000 http://www.wethinkllc.com/blog/?p=2836#comment-27077 I like this image. its dark, its clean and the composition of the 2 sides are well laid out... But once I read "controversial" it almost forced me into this mindset that I HAD to think wrongly about this image. It's like had the word "controversial" not been associated with it then I would never have thought otherwise. When you put that word and the images together I instantly thought of the raw image of slavery and the progression to where a black man can now me in modern day society; a well dressed, suited man. But like I said, had "controversial" not been applied to it, then i would have never got to that conclusion. I like this image. its dark, its clean and the composition of the 2 sides are well laid out… But once I read “controversial” it almost forced me into this mindset that I HAD to think wrongly about this image. It’s like had the word “controversial” not been associated with it then I would never have thought otherwise.

When you put that word and the images together I instantly thought of the raw image of slavery and the progression to where a black man can now me in modern day society; a well dressed, suited man.

But like I said, had “controversial” not been applied to it, then i would have never got to that conclusion.

]]> By: Mo http://www.wethinkllc.com/blog/?p=2836&cpage=1#comment-26288 Mo Sun, 14 Feb 2010 21:30:36 +0000 http://www.wethinkllc.com/blog/?p=2836#comment-26288 man - advertising is such dangerous territory. in one sense a really good ad can be almost exhilirating. like this one (admittedly i didnt really get it at first, but once it hit me - WOW). but theres a potentially ugly side to it too. ads as effective as this do not speak to your conscious mind, they speak to your subconscious. theres no dialogue, the average person can't question the authenticity of the claims the advertisement makes, so in a deep way, we accept whatever the ad is telling us. its scary because we have to trust the ethics of the people who are trying to SELL something to us, which just doesnt make sense to me. but man - thats a powerful image man – advertising is such dangerous territory. in one sense a really good ad can be almost exhilirating. like this one (admittedly i didnt really get it at first, but once it hit me – WOW).

but theres a potentially ugly side to it too. ads as effective as this do not speak to your conscious mind, they speak to your subconscious. theres no dialogue, the average person can’t question the authenticity of the claims the advertisement makes, so in a deep way, we accept whatever the ad is telling us. its scary because we have to trust the ethics of the people who are trying to SELL something to us, which just doesnt make sense to me.

but man – thats a powerful image

]]> By: just-a-reader http://www.wethinkllc.com/blog/?p=2836&cpage=1#comment-26193 just-a-reader Sun, 07 Feb 2010 08:02:06 +0000 http://www.wethinkllc.com/blog/?p=2836#comment-26193 Guess I'll take a stab at it : if you think the chocolate is looking delicious, when till we pun a wrapper on it, a CK wrapper that is. Anyway it did get my attention when I first saw it, but it doesn't make me wanna buy CK clothing, just wonder why would someone advertise their clothing line by putting a naked man on a giant billboard. Can I buy abs like that over at CK or ...? SMH Guess I’ll take a stab at it : if you think the chocolate is looking delicious, when till we pun a wrapper on it, a CK wrapper that is.
Anyway it did get my attention when I first saw it, but it doesn’t make me wanna buy CK clothing, just wonder why would someone advertise their clothing line by putting a naked man on a giant billboard. Can I buy abs like that over at CK or …? SMH

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